A Lasting Commitment to Communities and the Environment!
At AQ Roses, Corporate Social Responsibility (CSR) isn’t just a corporate checkbox, it’s the heart of everything they do. Since its establishment in 2006, it has grown not just roses, but also opportunities, communities, and sustainable futures. With a firm belief that business success goes hand in hand with social progress, AQ Roses proudly champions a triple bottom-line approach—people, planet, and profit.
Located in Batu Town, just 162 km south of Addis Ababa, AQ Roses has flourished for 19 years, cultivating premium cut roses on 50.5 hectares and exporting to European markets. Yet the proudest growth lies in the lives it touches—over 1,500 jobs created, and countless lives uplifted through thoughtful, impactful CSR initiatives.
CSR in Action: Transforming Lives, One Project at a Time
Guided by a dedicated CSR policy and committee, the company ensures every initiative is driven by transparency, fairness, and community needs. Here’s a glimpse of how they have been sowing seeds of change:
• Clean Water Access: A new community water tap now provides reliable, safe drinking water.
• Improved Infrastructure: An 11-km road built from the railway to Koftu enhances transportation and connectivity.
• Education Support: School supplies for underprivileged students in our Woreda have boosted attendance and learning opportunities.
• Healthcare Access: Health insurance provided for 30 low-income households has increased access to medical care.
• Youth Empowerment: A mobile car wash project in Kilole Woreda creates sustainable jobs for unemployed youth.
• Agricultural Support: One hectare of land ploughed for nearby farmers has helped improve food production and incomes.
• Better Governance: Construction of the Gimbichu Woreda Office boosts community service delivery.
• Peace & Stability: Community service support initiatives have contributed to greater local harmony.
• Worker Welfare: Free wheat and maize flour distribution supported our workers during tough economic times.
AQ Roses Guiding Values
Everything they do is grounded in the company core values—integrity, inclusivity, responsibility, and innovation. These values guide how it cares for the people, partners, and the planet.
The CSR efforts prioritize support for marginalized communities and sustainable environmental solutions, ensuring that our actions are culturally relevant and locally impactful.
