Ethiopian Day held at the 2019 Beijing Horticultural Expo

Ethiopian national day marked in Guirui Theatre of 2019 Beijing Expo in the presence of H.E Humer Husen, Ministry of Agriculture Minister, Teshome Toga, and Ethiopian Ambassador to China, State Ministers and Chinese government higher officials.

The program aimed to promote the country potential of agri-business export and investment, considering the emerging demand of Chinese import market.

The Ethiopian horticultural development for the export of flowers, fruit and vegetables, favoured by the country’s suitable climate, has been one of its major success stories of recent years. The sector has attracted a huge investment flow and had been steadily penetrating international markets over the last past 15 years. Mainly driven by the expanding middle classes’ strong level of consumer confidence, backed by a younger generation who see cut flowers as part of daily life, China is becoming the largest potential marketplace of horticultural products.

Expo 2019 marks a new chapter and will help to open doors for Ethiopian horticulture producers and exporters to translate their global market successes into action on China as well.

Ethiopia’s theme for Expo 2019 is “13 Months of Green Production”portraying a picture of sustainable, harmonious and eco-friendly horticulture, produced all the year round. During the past 4 months of the Expo, the Ethiopian pavilion caught the eyes of more than 12,000 visitors who were impressed by the colourful flowers on display and the traditional coffee ceremony.

On the national day Ethiopian officials stated that the country has a lot of potential for more agribusiness, and more room for cooperation with China not only in agriculture, but also tourism. The program flowed by a B2B session where the main actors of the sector presented the current status and potentials.

Hansa Flowers, says it has been engaged in various corporate social responsibility activities that benefit the local community

The Dubai-based company established in 2014 with capital of $7 million has five flower farm in Ethiopia, sites in ten kilometres radius. The company has created job for 2,000 Ethiopians on its 60 hectares of flower farms. The company is now planning to increase its farm size to 100 hectares and double its number of employees, according to Mr. Franklin Thomas, Manager of Hansa Flower PLC.

Hansa Flower mainly exports its products to the Middle East, Europe and Asia. The manager says 50 % of the product goes to the Middle East especially to Dubai, Saudi, Qatar, Kuwait and Bahrain. The manager who indicated that Hansa Flower is making 5 to 6-million birr net profit annually, says two years ago the profit was 3.5 million birr. This year the company has paid a total of 9 to 10 million birr tax to the government, according to Mr. Thomas.

He also indicated that Hansa Flower expects 50 percent annual growth for the coming years. But for that to happen says Mr. Thomas, Oromia region and the country in general needs to ease its bureaucracy and start providing one window shop service to investors.

Flower farms have been expanding in Ethiopia over the past few years recruiting over 200,000 employees and generating hundreds of millions of export earnings to the country.

When it comes to Corporate Social Responsibility , Hansa Flower has invested $200,000 birr and built elementary school in Holleta City, Oromia region of Ethiopia. And has also built 4 kilometers gravel road investing 75,000 birr.

In addition, the company also provides school kit to the children of its employees. The company has also been assisting the electrification and water supply for the dwellers living around the farms, according to the manager.

Steam Sterilization for Horticultural Growing Media

Recently, steam sterilization of growing media has been attracting growing interest for its low ecological impact as well as for its high social value. It is used as viable alternative to Methyl Bromide and other critical chemicals in agriculture which are legally banned by Environment Protection Authority (EPA). Nowadays, steam sterilization is introduced in cutting farms such as Ethiopian Cutting (Syngenta), Florensis Ethiopia, Florensis Abyssinia, Dumen Orange, Maranque plants and other cutting flower growers for sterilization of growing media in propagation or greenhouses and it is considered as the best and the most effective way to disinfect soil-less media.

In this process, soil-borne pathogens i.e. fungi, bacteria, weeds, and viruses are destroyed through induced hot steam to a level that cause protein coagulation or enzyme inactivation and physically degenerate their cell structure. Soil lethargy can also be cured through the activation of chemicals and blocked nutritive substances are tapped and made available for plants. Steam sterilization leads to better starting position, quicker growth and strengthened resistance against disease and pests.

The advantage of steam sterilization is that it is highly efficient (~100%), cost effective technology, it eliminates the need of fumigants; it is neat, clean, and easy control technology, leaving no toxic residues or fumes and therefore less harmful to other greenhouse crops and growers. Besides, it is non-selective (some chemicals are ineffective against some pathogens) and requires little aeration time (planting can be done right after it cools). Steam can also be used to disinfest soil-less media such as red ash, perlite, peat and compost.

In conclusion, a research should be conducted incorporating method of sterilization, type of crop and growing media and financial feasibility of the methods to confirm the current implications and to insure safe and eco-friendly production system as well as recommendations and experience sharing programs should be organized to extend the practice to the rest of the sector operators.

PM office to address the drawbacks of horticulture export

The Ministry of Agriculture in collaboration with Prime Minister Office has organized a consultative meeting to address challenges of the Horticulture investment and improve the export volume.

The meeting was held on 28 August 2019 at Bishoftu Kuriftu resort, chaired by H.E Ambassador Girma Biru, Economic advisor to the P.M and H.E  Mr. Humer  Husen, Minister of MoA.

On the meeting representative of EHPEA member farms, unions, concerned government offices, service providers like Ethiopian Cargo and Banks were in attendance.

The exporters raised their critical issues that need to be address by the government which can contribute for the development of the horticulture sector.  Land expansion for existing farms and new investors, land lease period policies, consolidation policy, logistics and electric power infrastructure were among the main key priority concerns which needs immediate action as presented by EHPEA Chairman Mr. Zelalem Messele, Chairman of Ethiopian Horticulture Producer Exporters Association (EHPEA).

Ambassador Girma concluded the meeting by stating that government is keen to address the issues farm by farm and collectively based on the nature of the issue. The P.M office is highly committed to support the development of the sector and will organise a seminar shortly by coming back with possible solutions.

Ziway Roses PLC Celebrated its Annual Workers Day

After years of experience in the Netherlands, in 2005 Holla Roses expanded its horizons and started its own rose nursery in Ethiopia “Ziway Roses PLC”.
Located on the Ziway lake (roughly 160 km south of the capital Addis Abeba), the nursery covers an area of 42 hectares. On this nursery, the rose assortment for wholesale and retail is accurately determined.

On daily bases roses are prepared for refrigerated transport to the Netherlands. Together with the Dutch Flower Agency (Holla Roses’ processing company), the roses are processed for various sales channels on the basis of the highest possible quality. Thanks to its location in the flower auction FloraHolland Aalsmeer, a high speed logistics process is guaranteed.

Ziway Roses created job opportunity to over 2080 permanent and temporary staffs.

The company implemented corporate social activities laid with the introduction of a school for employees’ children, hospital and sports facility to the community, as its crucial to emphasise the importance of sustainable and socially acceptable production.

Ziway Roses Annual Workers Day and 14th Years establishment Festival operating in Ethiopia celebrated on August 27, 2019 at its farm located in Ziway/Batu. On this colourful celebration event Mr.Marc Holla, owner and managing director of Ziway Roses, received the highest traditional gift from the community leaders Aba Gedaa” and the company also reward Aba Gedaa and employees who have contributed to the organization's success.

Validation workshop on Ministerial Regulation for Plant Breeders Right Proclamation

A validation workshop on the Ministerial Regulation for the draft Plant breeder right proclamation and seed proclamation has been conducted from August 26-28, 2019 at Lisak Resort, Bishoftu where relevant sector actors and stakeholders involved. The workshop was organized by Agricultural Transformation Agency (ATA).

A key stakeholders deliberated in depth in the consultation comprised of organizations from Federal and Regional States as well as Development Partners of the Agriculture Sector and Seed Sub-sector.

A depth, review has been made to the regulation in terms of technical, procedural as well as lawful actions that contribute to the final enrichment of the regulation aimed to create a document that is acceptable by the users and workable in Ethiopian context. The organizers stated that it will be further appraised as well as relevant feedbacks will be incorporated and be on table of parliament for ratification.

Ethiopian institute of agriculture research (ILRI), Ministry of Agriculture (MoA), Ethiopian Intellectual Property Office, Coffee and Tea authority, Ethiopian Institute of Biodiversity, Ethiopia Seed Enterprise, and Participants from Regional States; Public Seed Enterprises, BoA, RARI’s, and Private Seed Producers as well as development partners in the sector such as ICARDA, CYMMIT, ISSD, FAO, GIZ and EHPEA were the partakers to the enrichment of the proclamation so as to fit the sector and produce comprehensive document.

EHPEA discussed with member farms on its draft strategy plan

The Ethiopian Horticulture Producer Exporters Association (EHPEA) organised a consultative workshop for member farms to gather inputs and feedbacks by presenting its draft 5 year strategic plan on August 16, 2019 at Capital hotel.

In collaboration with its project partner bfz (Training and Development Centre of the Bavarian state of Germany) the strategy plan has been prepared as part of its main project engagement on strengthening the institutional development of the Association.

On the preparation process a team drawn from EHPEA and bfz, with technical support from an independent international consultant pursued gathering and analysing various inputs and data relevant to complete preparation of the strategic plan.

Moreover the strategic plan was enriched with the participation of key stakeholders and by conducting a depth contextual analysis as well as scanning internal and external environment, by applying PESTLE/ SWOT analysis. The strategic plan is expected to provide the leadership, management, staff, members, and other stakeholders with a clear roadmap and strategic priorities EHPEA has chosen to realize its vision and accomplish its mission while fulfilling its mandates in the coming five years. The strategic plan has come up with five strategic pillars.

The overall strategic plan of EHPEA serves as a roadmap, maximizes opportunities and minimizes risks, increases stakeholder engagement, and facilitates alignment within the EHPEA, helps to set priorities, and increases effectiveness and brings more impact. It is expected to assist EHPEA in financial sustainability as well as in the allocation of scarce resources to achieve competitive advantage. It also helps EHPEA leaders as innovative in growing EHPEA’s assets and core values.

On the diagnosis session member farm representatives reflected their ideas, expectations and valuable inputs which are of paramount importance   to further enrich the draft strategy plan.

CSR Corner

Jogo Women Empowerment Coffee House- Florensis Ethiopia Plc

Florensis Ethiopia Plc Constructing a Coffee House for Jogo Reforestation Site as an Income Generating Initiative

Florensis Ethiopia PLC is constructing a coffee house for Jogo Reforestation Site in which the project expenditure raises around half a million ETB. The initiative aimed to benefits 20 women organized by Lume woreda women’s and children’s affairs office.

Florensis Ethiopia stated that this is one of the biggest CSR project implemented solely so far. This project also creates job opportunity for the community youth in which labor for the construction which takes around half of the expenditure through a contract and the materials supply also sourced from the area youths and entrepreneurs.

The Jogo reforestation project had been managed under the local non- governmental organization; Social and Environmental Development Organization (SAEDO) initiated and owned by the cluster farms to execute several joint corporate social responsibility and communal support activities. The site covered 11 hectares of degraded land and it is recalled that 6000 seedlings were planted at Jogo area in Lume district by 60 volunteers in 2014 and 18,000 seedlings in 2015 and distributed about 2000 seedlings to kebeles, planted more than 10,000 in 2017, 10,000 seedlings in 2018.

There was a plan also on the way to continue plantations and also build recreational cultural houses for the reforestation area organized women to empower them with the intention of handing over the area at the end for the sustainability of the reforestation and rehabilitation project.

Shaping the Future of High Value Horticulture in Ethiopia

With an ever increasing demand for cutting edge innovative technologies in horticultural crops production in Ethiopia, Ethiopian Horticulture Producer Exporters Association (EHPEA) and Ethiopian Biotechnology Institute (EBTI) are jointly moving ahead to establish a win-win partnership. With a projection of this grand idea in mind, EHPEA has organized a one day field visit for the EBTI scientists on August 13, 2019.

The field visit was made to three selected farms at Koka cluster. The farms were Florensis Abyssinia, Ethio-cuttings (or Syngenta) and Red Fox PLCs . Other Key stakeholders in attendance were Ministry of Agriculture, Environment-Forest-Climate Change Commission, Arsi University and Ethiopian Institute of Agricultural Research. The aim of the visit was to impart the scientists with first hand authentic and multi-dimensional challenges of the sector with an emphasis in the area of pests and solid waste management for sustainability.

During the visit, a fruit full discussion was made among the participants and all the three farms farm managers’ have pointed out that their door is wide open for any scientist who is interested to address the multi-pronged challenges of the sector adding value to their produces. Challenges need be addressed to enhance the productivity and quality of the produce by mandated institutions like EBTI and EIAR. Thus the move to enter in to formal agreement between EHPEA and EBTI is very much welcomed by EHPEA member farms.

EBTI in their part appreciated the initiation by EHPEA and mentioned that at EBTI there exists a vested interest to research on high value horticultural crops and the opportunity shall be grabbed by each and every scientists of the institute in the area of their respective specialization. Dr Lemma of the institute, stated that the institute is working on the development of Memorandum of Agreement which will soon be discussed between the two organization and ratified by both with consensus. Then after EHPEA and EBTI will enter in to agreement formally to collaborate in an innovative endeavours that will benefit both the institutes and the country at large.

This collaboration will enable to strengthen the capacity of the institute to innovate technologies enabling farms to cope up with the ever changing climate and productivity impacting factors like pests. This will enable the country to harness the huge potential of the horticulture sector. Thus, considering the limitless future of horticulture in the country, envisioning the necessity of win-win partnership and the dire demand of technologies in the sector; EHPEA believe that the would-be collaboration will yield an examplenary model results in the near future. The ultimate essence of the collaboration is to support the vision of the member farms and actively engage in the role that their vision truly happen.



KoKa Cluster Meeting held to strengthen farms collaboration

Koka cluster meeting held at Florensis Ethiopia, with the presence of eight farms. In the meeting a number of cluster based issues and challenges deliberated at length. Voluntary cluster based minimum wage, infrastructural challenges such as road, network, power breakage, collective bargaining issues, customs and revenue issues and joint corporate social responsibility (CSR) project initiatives were among the agendas discussed in depth.

Contact Info

Location : Micky Leyland Avenue on the Road to Atlas Hotel, NB Business Center; 6th floor; Room # 603

Phone : +251 11 6636750

P.O.Box: 22241 Code 1000


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