The Ethiopian Horticulture Producer Exporters Association (EHPEA) organised a consultative workshop for member farms to gather inputs and feedbacks by presenting its draft 5 year strategic plan on August 16, 2019 at Capital hotel.

In collaboration with its project partner bfz (Training and Development Centre of the Bavarian state of Germany) the strategy plan has been prepared as part of its main project engagement on strengthening the institutional development of the Association.

On the preparation process a team drawn from EHPEA and bfz, with technical support from an independent international consultant pursued gathering and analysing various inputs and data relevant to complete preparation of the strategic plan.

Moreover the strategic plan was enriched with the participation of key stakeholders and by conducting a depth contextual analysis as well as scanning internal and external environment, by applying PESTLE/ SWOT analysis. The strategic plan is expected to provide the leadership, management, staff, members, and other stakeholders with a clear roadmap and strategic priorities EHPEA has chosen to realize its vision and accomplish its mission while fulfilling its mandates in the coming five years. The strategic plan has come up with five strategic pillars.

The overall strategic plan of EHPEA serves as a roadmap, maximizes opportunities and minimizes risks, increases stakeholder engagement, and facilitates alignment within the EHPEA, helps to set priorities, and increases effectiveness and brings more impact. It is expected to assist EHPEA in financial sustainability as well as in the allocation of scarce resources to achieve competitive advantage. It also helps EHPEA leaders as innovative in growing EHPEA’s assets and core values.

On the diagnosis session member farm representatives reflected their ideas, expectations and valuable inputs which are of paramount importance   to further enrich the draft strategy plan.