EHPEA Realized a Country Pavilion at IFTF Expo - EHPEA

EHPEA Realized a Country Pavilion at IFTF Expo

EHPEA represents member farms at IFTF expo happening at time of this news write-up in Vijfhuizen, Holland, from November 6 to 8, 2019. EHPEA realized a 60m2 country pavilion for the first time which creates a better platform for co-exhibitor farms; namely Afri Flowers PLC, ZK Flower PLC, Desa Plants PLC & Tinaw Business S.C. The co-exhibiting farms display different varieties of flowers; like Standard Roses, Spray Rose, Gypsophilia and Cuttings of Ornamental Plants.

Besides, EHPEA promotes investment opportunities in the nation so as to further build the image of the country and introducing the brand of its member farms and their produce.

On the expo the new Ethiopian Ambassador to the Netherlands, Mr. Million Samuel visited EHPEA country pavilion and encouraged the growers who were taking part at the expo.

2019 IFTF Co-exhibitors profile:-  

Afri Flower PLC, established in 2014 located its farm at Holeta 22 km from Addis Ababa; which is a perfect combination of altitude and climate an ideal place to grow high quality, long lasting, beautiful flowers. A select group of very qualified Ecuadorian flower technicians, together with the valued local workers, in total 475 employees have created a perfect team committed to providing customers with the highest quality products and service. ​The farm growing a stunning array of Tea Roses, Spray Roses and a variety of summer flowers such as the world three best Gypso varieties from Danziger: Xlence, Galaxy & Million Star with different colors and sizes for export to Middle East, Asia and Europe.

ZK Flower PLC, engaged in Rose flower export business since its establishment in 2008 G.C. located 50KM East of Addis Ababa Debrezei/Bishoftu.  Currently the farm exports over 10 varieties of high-quality roses to Holland, growing its export from 14-16 stems in 2018, projected to export 18 -20million stem in 2020 G.C under the production area of 16.5 ha. It also creates job opportunity for 500 people whom 80 percent of them are women.

Tinaw Business S.C, incorporated locally and established in 2006 G.CP producing cut roses for export market on its 32 ha farm that comprises of 16 varieties that includes Belle Rose, Labelle, Marie –Claire, Mariyo, Heidi, Count Down, Bisou, Athena, Burgundy, Out Law, Tacazzi, MoonWalk, Upper Class, New Orleans, Glow and Patz, with the average length of 40 to 70cm and produces over 30million stems of flowers per year for International market. . The farm is located in an altitude of 1970m South West of Addis Ababa with a land of  The company has directly employed 800 people and support a large sizeable community in the nearby localities by providing clean water as well as participating in construction of rural roads.

Desa Plants PLC, is a Belgian company established in 2007 producing cuttings of ornamental plants located in Ejersa, 83km from Addis Ababa, the capital city of Ethiopia. The company started with 4 hectares of greenhouses in 2008 and in the meantime has expanded to 20 hectares of greenhouses. Also the assortment of ornamental plant cuttings has widely expanded. Next to a wide assortment of pelargonium cuttings, Desa Plants exports cuttings of dipladenia, poinsettia, bedding plants, herbs and perennials all over the world.

Desa Plants produces about 60 million cuttings of ornamental plants and pot plants per year exporting mainly to the European and Northern American market. The company now employs 650 people and is managed by a team of motivated Belgian and Ethiopian professionals committed to produce and export top quality cuttings with respect for people and environment.

Contact Info

Location : Micky Leyland Avenue on the Road to Atlas Hotel, NB Business Center; 6th floor; Room # 603

Phone : +251 11 6636750

P.O.Box: 22241 Code 1000


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