The Ethiopian Horticulture Producer Exporters Association (EHPEA) made a strong presence at the International Floriculture Trade Fair (IFTF) this year in the Netherlands. With a record-breaking number of participants from around the world, IFTF 2024 solidified its position as the premier global platform for the floriculture industry.

EHPEA member farms, including Tinaw Flowers, Tana Flora, Ethio Agriceft, Roshrana, Friendship Flowers, Rainbow Colors, and Adam Horticulture, participated in the Ethiopian Pavilion showcasing their sustainable floriculture production. This provided a valuable opportunity for these farms to connect with international buyers, suppliers, and existing customers.

In addition to showcasing products, EHPEA used the platform to promote the upcoming 9th edition of HortiFlora Expo, scheduled for March 25-27, 2025, in Addis Ababa. This event is a key highlight of the Ethiopian floriculture calendar.

This year’s IFTF witnessed increased participation from African and South American countries. Uganda, for instance, made its debut with six growers in its national pavilion. Ethiopia and Kenya, key players in the global floriculture market, expanded their presence with multiple pavilions and individual exhibitors. South America, particularly Colombia and Ecuador, was well-represented, highlighting the region’s significant role in the international floral trade.