The launch of the MAHRBER program brought a vibrant atmosphere to the Regional SPS Conference at the Sheraton Addis Hotel today! Supported by the EU and implemented by COLEAD, this initiative aims to enhance the Ethiopian horticulture sector’s role in promoting economic growth, food security, nutrition, and sustainable development.

By focusing on improving the competitiveness, resilience, inclusiveness, and sustainability of the nation’s horticultural value chains, MAHRBER is set to make a significant impact!

Program coordinator Mikiyas Bekele shared insightful perspectives on the project’s vision and prospects during his presentation.