The Ethiopian Horticulture Producer Exporters Association – EHPEA has actively been engaged with HPP Worldwide towards the success of the HortiFlora Expo 2026, establishing a vital venue to connect horticulture supply chain actors across the globe.
Scheduled to take place from 24-26 March at Addis International Convention Center in Addis Ababa, the capital city of the second largest flower exporting country in Africa, the 10th edition of HortiFlora Expo has already registered over 100 exhibitors.
With diverse agro-climatic conditions and proximity to important international markets in Europe, Middle East and Asia coupled with government incentives of duty-free machinery importation and tax holiday as well as with Ethiopian Airlines’ extensive perishable cargo services and established cold-chain facilities at the country’s major international airports, Ethiopia produces and exports high-value horticulture products with an annual revenue of hundreds of millions of U.S. dollars. Run with socially and environmentally responsible operation, the industry has provided job opportunities for hundreds of thousands of citizens while fostering knowledge and technology transfer that are highly significant to the country’s agricultural development.
The HortiFlora Expo 2026 comes amid Ethiopia’s continuing gains in the industry, bringing together producers, exporters, buyers, investors, technology providers, and policy makers from around the world, to dwell upon innovation, sustainability, logistics, finance, global market trends towards real business and investment opportunities.
The Expo features B2B, B2C and B2G matchmaking sessions, and high-level forums, thereby playing indispensable role in expediting direct sales and partnerships by providing enormous access to international exposures.
The panel discussions of the sideline events will specifically cover crucial topics, such as food safety and consumer trends, circular solutions, sustainable finance, AI and sustainability, market trends in fruits and vegetables, essence of horti-park, sea freight, and gender and sustainability.
With 150+ exhibitors expected, HortiFlora Expo 2026 is an important event for anyone looking to connect with Africa’s horticulture future.
