The 10th edition of HortiFlora Expo will take place from 24 to 26 March 2026 at Addis International Convention Centre in Ethiopia’s capital Addis Ababa, providing golden opportunities for the booming Africa’s horticulture.
Driven by high local demand and export markets coupled with increased investments in climate-smart and hi-tech agricultural practices with prime focus on high value crops and sustainability, Africa’s horticulture industry has been experiencing rapid growth, generating huge amount of foreign currency and employment opportunities.
Accompanied also by policy support, Africa secures significant horticulture export earnings annually, from few billions in 2003 to over ten billions of U.S. dollars in a decade period, according to the 2025 joint report by FAO and OECD.
Africa’s rapid horticulture export with improved access to international markets is facing a prime challenge in cold chain logistics.
Organized by the Ethiopian Horticulture Producers and Exporters Association (EHPEA) in collaboration with HPP Worldwide, this year’s Expo has already registered more than 130 with a record number of foreign participants.
As an annual premier global hub, the International Floriculture and Horticulture Trade Fair (HortiFlora Expo 2026) in Ethiopia is set to showcase the continent’s potential and rapidly growing horticulture, particularly the country’s trajectory growth in the industry.
Compared to other countries with industry experiences of hundreds years and several decades, Ethiopia’s horticulture has been witnessing dramatic growth within two decades, whereby the country has become the second largest flower exporter in Africa.
The momentum is further fuelled by several factors, including the recently launched 10-year National Horticulture Strategy focusing on tech-driven sustainable horticulture aimed at bringing about boosted socioeconomic gains while fostering agro-industrial development.
HortiFlora Expo 2026 brings together producers, exporters, buyers, technology providers, input suppliers, investors, logistics providers and policy makers from across the world, facilitating global networks for real business and investment opportunities.
The upcoming Expo, therefore, plays an important role in connecting Africa with global players for potential markets, innovative solutions and investments opportunities particularly in logistics, cold chain infrastructure and packaging.
On the sideline of the Expo, discussions will be held on crucial topics including, food safety and consumer trends, circular solutions, sustainable finance, AI and sustainability, market trends in fruits and vegetables, essence of Horti-park, sea freight, and gender and sustainability.
With 150+ expected exhibitors, HortiFlora Expo 2026 facilitates crucial platform for those who are keen to connect with and exploit the opportunities from Africa’s horticulture potential.
