After years of experience in the Netherlands, in 2005 Holla Roses expanded its horizons and started its own rose nursery in Ethiopia “Ziway Roses PLC”.
Located on the Ziway lake (roughly 160 km south of the capital Addis Abeba), the nursery covers an area of 42 hectares. On this nursery, the rose assortment for wholesale and retail is accurately determined.

On daily bases roses are prepared for refrigerated transport to the Netherlands. Together with the Dutch Flower Agency (Holla Roses’ processing company), the roses are processed for various sales channels on the basis of the highest possible quality. Thanks to its location in the flower auction FloraHolland Aalsmeer, a high speed logistics process is guaranteed.

Ziway Roses created job opportunity to over 2080 permanent and temporary staffs.

The company implemented corporate social activities laid with the introduction of a school for employees’ children, hospital and sports facility to the community, as its crucial to emphasise the importance of sustainable and socially acceptable production.

Ziway Roses Annual Workers Day and 14th Years establishment Festival operating in Ethiopia celebrated on August 27, 2019 at its farm located in Ziway/Batu. On this colourful celebration event Mr.Marc Holla, owner and managing director of Ziway Roses, received the highest traditional gift from the community leaders Aba Gedaa” and the company also reward Aba Gedaa and employees who have contributed to the organization's success.