CSR Corner: Life Skill Training Provided for Management of Tinaw Businesses Plc by Serapta Lifestyle Management Plc

Owner and General Manager of Tinaw businesses plc. Mr. Tesfaye G/Hiwot initiated a life skill training for its middle and higher management staff which were provided by Serapta Lifestyle Management plc. The training aimed to improve the life style of employees directly as well as to boost productivity through achieving better health of employees.

The training emphasized on life skills, better life styles, health and welfare, ergonometric aspects of individuals and others. The training delivered at the premise of the farm targeting middle and higher management of Tinaw which then extended to all employees through in-house training. Employees of the farms appreciated the initiative and stated that the training workshop was a life and career changing program which could be interpreted to personal and professional life.

Tinaw Business Share Company was established in 2006, by five shareholders, with the major objective of engaging in various business portfolios in a phase by phase basis with the initial focus on horticulture areas, floriculture in particular. The Company’s head quarter is in Addis Ababa – the Capital City of Ethiopia. The farm is located in Southern Nations, Nationalities and Peoples’ Regional State, Guraghe Zone, Ezsha District, Ziba-botto Village, 175 kms South West of Addis Ababa, at an altitude of 1970 meters above sea level.

The Company started operation on 7 hectares of greenhouse coverage and has undergone subsequent rose flowers expansion projects. Presently, the Company grows seventeen varieties of rose flower on 26.6 hectares of greenhouse coverage and exports to the international market, mainly The Netherlands. The Company has become one of the most competitive companies in the international floriculture business which is characterized by aggressive competition. It generates considerable foreign exchange to the country and has provided job opportunities for 900 workers at present. Noting its competitiveness and the already established management capacity in the floriculture sector, the Company planned to undertake rose flower expansion project.

Apart from rose flowers, the Company has secured 54 hectares of land for vegetables and has started growing for the local market at the initial stage of development with the ultimate plan for export market in phase by phase basis.

To this effect, the Company has put in place the major infrastructural facilities such as water supply along with a modern filtration system, electricity, and drip irrigation lines on 10 hectares open field. The Farm is also staffed with the required professional, and has started growing various vegetables on 10 hectares of land on open field. The flower farm has been engaged in various corporate social responsibility activities for the benefit of the local community.

Enhancing farms productivity through waste management

The Ethiopian Horticulture Producer and Exporter Association (EHPEA) has been implementing liquid and solid waste management interventions in different member farms.  In this regards more than 30 member farms benefited from the construction of liquid waste treatment plants (i.e. wetland technology) and some of the member farms have been using composting technologies to manage their green waste.

Taking into account its success on implementation of liquid waste management, the Association plans to improve the green waste management technologies of member farms by taking various efforts to introduce the technologies.

Accordingly, EHPEA organized a consultative workshop to discuss on the existing solid waste technologies in the country and share experiences of different stakeholders.  The workshop was held on 3rd of October 2019 at the EHPEA Meeting Hall.

The workshop brought together representative of member farms, concerned governmental institutions, NGOs, consulting firms in the field and high level experts to share their experience in solid waste management in general and green waste management in particular.

On the workshop; EHPEA, Wolijeji Agricultural Industry, Soil and More Ethiopia, Jimma University, SIMBA Bio Energy Solution, Ministry of Water Irrigation and Electricity, Ethiopian Biotechnology Institute and Bekur Engineering Consultants presented their proposed alternative technologies and experience on solid waste management, including the advantages and disadvantages of their respective technologies.

At the end of the presentation, participants made fruitful discussion on the presentations and forwarded recommendations for EHPEA that would help to introduce appropriate and viable waste management technology for its member farms.

A consultative workshop on environmental protection organized by EFCCC

The Environment, Forest and Climate Change Commission (EFCCC) organized a half day consultative workshop to discuss and reflect on the Commission’s performance of 2011 EC budget year in the area of environmental Protection and to present its 2012 EC budget year plan for discussion concerned stakeholders. The program was held on 1st October 2019 at Top Ten Hotel in Addis Ababa.

On the opening, Deputy Commissioner of the Environment, Forest and Climate Change Commission, Mrs. Frenesh Mekuriya, gave a remark on the importance of working together with all stakeholders and the public to realize environmental sustainability and ensure that citizens have the right to live in a clean and healthy environment by enforcing law.

On the workshop it was presented that the Commission has been achieving good results in the area of environmental protection, mentioning the major activities performed by the commission such as; evaluating 13 mega projects and industrial villages in different parts of the countries, supervising 60 private manufacturing industries and 70 flower farms natural environment protection methods and waste managements against the standard parameter of the commission, giving acceptance certificate to 520 Environmental Impact Assessment studies conducted by private consultants for new investments; taking inventory of DDT chemical stocks in different parts of the country & conducted supportive supervision on 70 cities’ solid waste management systems and took corrective actions on the problems.

In the 2012 EC budget year, the Commission deliberated its main activities; to control and supervise waste management and environmental protection works of private companies, governmental institutions and non- profit organizations in the country and take all the necessary action to address problems.

The commission prepared detail supervision plans to ensure the environment policy would be implemented and the Ethiopian people are living in clean environment and protected from any environmental related problems.

In this regard the commission plan to supervise 58 flower farms in the country and to jointly work in collaboration with concerned stakeholders in controlling the environment and implementing the policy.

EHPEA Representatives also suggested that the commission should closely discuss with the EHPEA on the standard monitoring parameters for Gold, Silver and Bronze standards that are clearly stated in the Code of Practice, when evaluating or inspecting the member farms.

It was also advised that the supervision team should closely work with the EHPEA, in order to effectively supervise the selected farms and take corrective measures or actions on farms that do not follow the required standard.

The Deputy Commissioner on his part expressed the commission’s willingness to work closely with EHPEA and strengthen collaboration.

CSR Corner: SHER Ethiopia built a kindergarten at Adami Tulu

SHER Ethiopia PLC constructed a full-fledged Kindergarten at Adami Tulu Site. Public relation of SHER Ethiopia, Mrs. Yezina Ayalew stated that the company had almost in completion phase of the construction of the kindergarten and they already started registration of students for 2012 Ethiopian year.

The school will receive students from the company’s employees and from the surrounding communities as well. The communities and employees of the company have praised the initiative and stated that the school will help them in sending their children close to the area they work and live. The kindergarten school will be officially inaugurated and start delivery of education in the coming month.

‘Avocado’ The New Trend of Ethiopian Horticulture Business

MASHAV received a senior delegation headed by Ethiopia's Deputy Minister of Agriculture, Sani Redi Ahmed. Following a study tour organized by MATC – MASHAV Agricultural Training Center, the parties met to evaluate the ongoing Smallholder Horticulture Project held in Ethiopia in cooperation with USAID Ethiopia. As part of this program professionals from Ethiopia have been also taking part in a tailor-made course on “Avocado Crop Value Chain”  early this week.

The training program was held in the framework of the long term joint cooperation program between USAID EthiopiaMASHAV and the Ethiopian Ministry of Agriculture and Rural Development, aimed to develop a competitive and sustainable avocado sector.

The Smallholder Horticulture Project (SHP) implemented in four main regions – Amhara, Tigray, Oromia and SNNPR aiming to promote economic growth in rural areas through strengthening commercialization of smallholder farmers in horticulture production in areas with recognized production and market potential.

Currently the project is focusing on developing a competitive and sustainable fruit development sector focusing on establishing a base for avocado export market from Ethiopia. The project is able to promote Ethiopian Avocado in the international market for the last three connective years and the quality of Ethiopian Avocado is becoming competent in European and Asian markets.

The demand of improved avocado seedling is now increasing in the country and there is big interest from the government and the private sector (local and international) to plant /invest and produce Avocado for export market.

The project strengthen six big nurseries and created a capacity to undertake modern seedling production locally. Since then, the project has raised 536,706 grafted improved Avocado seedlings out of which 431,919 (78.46%) seedlings that can cover a total area of 1038.27 hectares have been distributed to 3562 farmers. In addition to this, a total of 500,000 rootstock seedlings are found grown in the project nurseries waiting for grafting in between January and May, 2019.

With regard to capacity building activities, the project has trained 127 nursery technicians out of which 80 of them are found working in the nurseries of the project areas and the rest 47 has already started their own private nurseries. Apart from this, more than 2000 farmers has been trained in different permanent fruit tree management practices such as seedling handling and transportation, field preparation for planting, planting methods, irrigation and other orchard tree management practices. It was also learnt that, local and oversea trainings were also given to 350 experts involving in the different project areas. The project has also imported and distributed 225,000 scion cuttings (Hass variety) to the different project nurseries in two rounds.

DHL and Ethiopian Airlines scale up their joint venture

DHL and Ethiopian Airlines have appointed Berhanu Kassa as general manager to lead their joint venture as it scales up its operations with three established stations, and a fourth by end of the year.

Kassa, previously director of logistics services at Ethiopian Airlines, takes over the leadership of DHL-Ethiopian Airlines Logistics Services from Pramod Bagalwadi, chief executive, DHL Global Forwarding, Sub-Saharan Africa, who was instrumental in setting up the joint venture.

Kassa’s appointment comes at a time when the country is focused on growing its economy by building industrial parks in key locations to accelerate growth of exports from Ethiopia. “In the past twelve months, we have invested in growing the team to full strength and have established three stations in Addis Ababa airport, and in the major manufacturing hubs of Hawassa Industrial Park and Bole Lemi Industrial Park,” said Kassa.

He added: “Our stations are strategically located for us to be close to where our customers operate, allowing us to achieve time and cost efficiency in our processes. We are also planning to launch a fourth station at the Modjo Dry Port by early 2020 where 95% of the country’s imports and exports pass through.”

Said Bagalwadi: “As the government targets to achieve 11% GDP growth annually under its growth plan, Ethiopia’s focus on export-led industrialization in sectors like energy, transport, and manufacturing and the expansion of physical infrastructure, will see its industrial sector expand by 20%.

“In order for Ethiopian businesses to seize this opportunity and expand globally, they need fast, reliable logistics connectivity to overseas markets, backed by industry expertise and high-quality transport infrastructure.

“We are making available training opportunities in the region to ensure that our colleagues are trained to the highest standards set by DHL globally, and lending our expertise to help enhance local infrastructure.” DHL-Ethiopian Airlines Logistics Services provides air, ocean, road haulage sand customs brokerage.

Ethiopia is also one of the key competence centres for DHL’s Industrial Projects – a unit of DHL Global Forwarding that manages complex logistics projects including deep sea chartering activity and heavy-lift cargo. The team also provides International Supply Chain solutions for customers, to link multiple suppliers from different sourcing locations to various destination markets.

The Hawaasa and Bole Lemi stations mainly serve export from the industrial parks, while stations in Addis Ababa and Modjo will serve both export and import, with the capability to handle international supply chain projects, as well as customs brokerage.

Research reveals simple trick to prolong vase life of spray roses by 30%

Breeding company Interplant Roses, recently investigated the impact that the cut stage of spray roses has on the flowers vase life. By running these tests and sharing the results, Interplant Roses wants to improve florists’ understanding and experience and consumer perception of spray roses.

Their research department tested the vase life of spray roses when harvested at different cut stages. Results show when spray roses are harvested at cut stage 3 (CS3), vase life improves by up to 30%, in comparison with other cut stages.

Furthermore, the flowers have a better opening and the percentage of drooping necks reduces considerably, provided that bacteria-free and clean water is being used. This finding is extremely important for the entire spray rose chain, from grower to consumer.

Strides of the Horticulture Sector

The Ethiopian horticulture sector is one of the youngest sectors blooming over the past 15 years attracting more and more foreign investors.

The sector has been one of the top contributors of export commodities that are enabling the country earn millions of dollars over the course of the past decade.

The export earnings generated shows a significant increase in the year 2011 E.C compared with the fiscal end year 2010 E.C. It has been able to generate 315.14 million dollars in 2011 E.C from the exports of horticulture. This includes 256.62 million USD from only floriculture export and 58.52 million USD from vegetables and fruits. The sector export grew by 12.84% compared to last year’s performance. Exporters of the sector expanded their destination globally mainly to Netherlands, Saudi Arabia, UK, USA, Norway, Belgium, Germany, United Arab Emirates (UAE) and Djibouti.

As the sector has been growing fast, creating ample opportunities for interested foreign and local companies, the number of investors who are operating in the horticulture production and export businesses increased within this short period of time.

Ethiopia is endowed with enormous blessings of nature to grow horticulture and floriculture products in many of regional states. The weather, the huge untapped suitable land, the enormous amount of surface and ground water it embraces, availability of labor makes the country favourable by huge and renowned international investors to invest in.

Generally in the course of the past 15 years the horticulture and floriculture sector in Ethiopia has been growing substantially forcing the government to closely work with actors of the sector as it becomes one of the key sources of foreign currency earnings.

252.2 Million USD Was Generated From Export Trade in the month of July

Addis Ababa, September 6, 2012 (FBC) – Revenue surpassed $ 252.2 million in export revenue in July 2011. In July, it was planned to earn 252.9 million US dollars from the agriculture, manufacturing and mining sectors, with an income of 252.2 million US dollars, the Ministry of Trade and Industry said.

The performance increased by 40.69 million USD or 19.23%, up from 211.5 million US dollars in the same month last year. Out of the planned budget for July, the export sector is flower, electronics, electricity, chemical and construction inputs, vegetables, nuts, pens, and coffee.

Products that accounted for 75 percent to 99 percent of the plan were livestock, textiles and clothing, cereals, natural resin and frankincense and meat. According to the Ministry, oil and leather products and spices are 50% to 74% of the planned.

On the other hand, under the plan, foreign trade exports are less than 50 percent, followed by meat products, beverages and pharmaceuticals, seaweeds, milk and dairy products, wax, gold, other minerals, tea leaves, metals and honey.

In order to increase the market share of the country in the fiscal year, the ministry said it is necessary to establish a system to supply export products to the world market in a quality, competitive price and required.

He also stressed the need to interfere with all stakeholders by putting market-leading products modern, efficient, transparent, equitable, by incorporating market-based products into the modern marketing system and taking other appropriate measures immediately.

Dutch exporters see healthy growth in exports to Russia

“Commercial activities in the ornamental sector between the Russian Federation and the Netherlands continue to expand. In 2018, the total Dutch export of ornamental products like flower bulbs, pot plants and flowers to the Russian market increased over 25 percent and total around 250 million Euro,” said Agricultural Counsellor Meeuwes Brouwer at the opening ceremony of FlowersExpo in Moscow on September 10.

The FlowersExpo proves to be an excellent platform to bring business partners together and to share knowledge and experience. So, at least 50 Dutch companies came to Moscow to participate in one of the most color-full exhibitions to introduce their “novelties” of new varieties of flowers and plants to the Russian market.

Cut flowers market

Russia is the world’s largest consumer of cut flowers. Experts include it in the top six import countries after the United States, Germany, the Netherlands, Britain and France. According to, the real capacity of the Russian flower market continues to be estimated by analysts at $ 40 billion.

According to the “Cut Flowers Market Analysis in Russia”, prepared by BusinesStat in 2019,  in 2014-2018 imports of cut flowers to the Russian market grew by 3.3% from 1.34 to 1.38 billion pcs.

The dynamics showed a fall in 2015-2016 and an increase in 2017-2018. The reduction in imports was primarily influenced by the decline of the import of flowers from the Netherlands in 2015, as well as a decrease in supplies from Ecuador, Colombia and the embargo on Turkish carnations in 2016. Also, the devaluation of the ruble and a decrease in real incomes of Russians led to a decrease in demand for flowers which affected the decrease in imports.

Roses traditionally occupy a predominant share in the structure of Russian imports of cut flowers. In 2018, they accounted for 59.8% of import. Chrysanthemums, which occupied the second place in terms of import volume in 2018, accounted for 18.9% of foreign flower deliveries. The share of carnations in imports was 13.5%, the share of lilies did not reach 1.0% of the total supply, and the share of orchids was about 0.3%. Other types of flowers in 2018 accounted for 6.7% of imports.

In 2019-2023, according to BusinesStat forecasts, imports of cut flowers to Russia will grow by 0.5-4.4% per year and will reach 1.53 billion units by the end of the period.

Flower bulb market

According to the “Analysis of the flower bulb market in Russia”, prepared by BusinesStat in 2019, in 2014-2018 their import into the country grew by 1.7%: from 448.7 to 456.2 million units. In 2015, it showed a decrease of 10.3% compared to the previous year. The reduction in foreign supplies was caused by a decrease in the real incomes of Russians against the background of high inflation in the country and the devaluation of the ruble, which led to a decrease in demand for these products. In 2016-2018, imports of products grew.

The structure of natural imports of flower bulbs by species over the past five years has maintained relative stability. Tulip bulbs traditionally have a predominant share in the structure of Russian imports. In 2014-2018, the share of this type of product in imports ranged from 59.1% in 2018 to 65.5% in 2016. The share of gladioli bulbs accounted for from 9.8% in 2017 to 15.9% of foreign flower deliveries. in 2018, the share of daffodil bulbs in imports ranged from 2.6% in 2018 to 1.8% in 2016; the share of hyacinth bulbs ranged from 1.9% in 2015 to 1.1% in 2016 (in 2018 – 1.7%). Other types of flowers in 2014-2018 accounted for an average of 21.5% of total imports (in 2018 – 20.7%). was also at the FlowerEpo to make a photo report of the event

According to BusinesStat estimates, in 2019-2023 the import of flower bulbs will grow by 2.8-0.6% per year. In 2023, it will reach 492.4 million units, which will exceed the level of 2018 by 7.9%.


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