EHPEA

Minister reiterates Government’s committed support to horticulture 

The Minister of Agriculture, H.E. Addisu Arega, has reiterated Government’s committed support to the horticulture industry to unleash the country’s untapped potential and ensure enhanced socioeconomic gains in hard currency, job creation, and modernized agriculture among other significant social benefits.

A high-level quarterly consultative meeting was convened today on the premises of the Ministry of Agriculture with attendance of the Minister H.E. Ato Addisu Arega and the State Minister H.E. Dr. Sofia Kassa as well as officials of regional states, representatives of relevant public offices and stakeholder entities, Board Members and the Executive Director of the Ethiopian Horticulture Producers and Exporters Association (EHPEA).

 The meeting has served as a follow-up to previous discussions on the horticulture subsector with particular focus on issues that come across the industry and to evaluate the progress afterwards.  

It featured presentations on Ethiopia’s horticulture export performance and the way forward by H.E. Dr. Sofia as well as on the positive reforms and areas that require due attention to bring about breakthrough in the country’s horticulture subsector by the EHPEA Executive Director Tewodros Zewdie. 

On the occasion, representatives of participating horticulture producers and exporters raised for discussion on issues related to land for expansion, finance, lease period, infrastructure, and logistics among others.

Reiterating horticulture’s indispensable role in generating significant amount of foreign exchange and job opportunities among others, H.E. Ato Addisu said his Ministry would beef up efforts in synergy with relevant stakeholders to supporting the industry by ensuring provision of investment land, the access to finance, improving infrastructure, logistics and efficient services.   

Stating that his Ministry stays more committed ever to successful development of the industry through engagement with EHPEA, investors, key stakeholders and pertinent public offices, the Minister has also called on actors in the private sector to effectively utilize existing opportunities and develop the acquired investment lands through socially and environmentally responsible agricultural practices.   

Appreciating the ongoing corporate social responsibility interventions of growers in the areas of potable water, education and health, the Minister emphasized on the need to enhance such development projects and social support aimed at improving local livelihoods, and thereby nurturing the sense of ownership and guaranteeing support of varied types from the local communities.  

He also called on developers to consider the alternatives provided for land acquisition and also the investment opportunities in services of cold chain logistics, which play pivotal role in horticulture export.  The Minister underlined on the need for the private sector to actively engage and join hands with the Government to effectively address issues that come across the smooth operation of the industry towards mutual gains.  

He has reaffirmed Government’s continued support to the horticulture subsector to boost its export revenue from hundreds of millions currently to billions of U.S. dollars by unleashing its potential in the country.  

In her presentation, the State Minister H.E. Dr. Sofia dwelt upon measures taken in the areas, including land for investment expansion, power supply in some sites, preventing contraband of fruits and vegetables, international market expansion including resuming South Korean flower markets affected due to issues related to phytosanitry, and also incentive for cold chain transport services.

The State Minister indicated that various measures are undertaken to increase the export revenues of horticulture.  

The EHPEA Executive Director Ato Tewodros Zewdie stated that the reforms and policy measures undertaken across a number sectors have positive impacts on the country’s second top hard currency earner and the most resilient industry.  

To bring about breakthrough in the horticulture subsector through positive reforms and key measures to ensure expedited implementation of the recently launched national horticulture strategy, the Executive Director called for due attention to issues related to land acquisition for expansion, Horti-Park, duty free, institutional coordination, and smart agro-logistics.  

He also underlined on the need to look into issues in the areas of financial provision including the access to forex, customs validation, security to some clusters, clarity on taxation, and energy to address electric power and fuel supply in some clusters.  

Ato Tewodros has pointed out the need to promote synergy among private sector, academic & research centers and civil society organizations as well as regional and federal governments.

Participants have also raised the issues of consolidation and also coordinated efforts of different institutions for which efforts should be made to ensure understanding on the industry across the different sectors.

 Reflecting on the points raised by horticulture producers and exporters, officials of regional states and representatives of relevant sectors stated the measures already taken and ongoing undertakings of their respective offices to support the horticulture industry.

Beyond Trade Fair: Innovative Solutions, Sustainability at HortiFlora Expo 2026

The HortiFlora Expo 2026 will be convened on 24-26 March in Ethiopia’s capital Addis Ababa, providing a vital platform to showcase and deliberate on cutting-age technologies, market trends and innovative solutions.

With a record number of foreign companies, over 110 exhibitors have been registered so far to participate in the upcoming international floriculture and horticulture trade fair at Addis International Convention Center.

The annual Expo, which is organized by the Ethiopian Horticulture Producers and Exporters Association (EHPEA) in collaboration with HPP Worldwide, will connect key players across the globe, setting B2B, B2C and B2G matchmaking sessions, and high-level forums on relevant and timely issues.  

HortiFlora Expo is one of EHPEA’s interventions on stakeholder engagement and international representation aimed at bringing together producers, exporters, buyers, investors, technology providers, and policy makers among others, allowing them to look into the country’s industry potential as well as to create global networks for real business and investment opportunities.

Focused on advancing the industry through innovative technologies while fostering social and environmental stewardship interventions, the 10th edition of HortiFlora Expo will cover crucial topics, such as food safety and consumer trends, circular solutions, sustainable finance, AI and sustainability, market trends in fruits and vegetables, essence of horti-park, sea freight, and gender and sustainability.

This year’s Expo comes just on dawn of the launch of Ethiopia’s 10-Year National Horticulture Strategy (2025-2035) on which EHPEA championed through its advocacy-driven role to unlock the industry’s full potential and enhancing its socio-economic impacts, notably boosting export earnings.

While aiming at bolstering the horticulture industry’s contribution to GDP, the strategy embeds innovation and sustainability with strategic emphasis on key areas, including value chain approach, export diversification, and job creation among others.

In leveraging innovative technology, the strategy promotes digital agriculture for monitoring soil moisture, optimizing production, improving resource management and enhancing market access.

In the sustainability dimension, it promotes circular economy, biological pest control, and water-efficient techniques and practices among others. The strategy aims to boost the export earnings from hundreds of millions currently to billions of U.S. dollars by end of its implementation year.

With diverse agro-climatic conditions, abundant natural resources and proximity to major international markets in Europe, Middle East and Asia coupled with government financial and investment incentives and other supports as well as with Ethiopian Airlines’ extensive perishable cargo services and established cold-chain facilities at the country’s major international airports, Ethiopia is an ideal hub for horticulture investment.

Though it has been shorter period since the country embarked on it, Ethiopia has been registering significant gains in the horticulture industry.

The 10-year national strategy aims at transforming the second largest flower producing and exporting nation in Africa to a leading horticulture exporter by modernizing its industry through enhanced innovative farming practices, value addition and market access.

Upholding this spirit and building on the industry’s socio-economic gains in the country, the HortiFlora Expo 2026 is set to bring together global industry players around innovative solution and sustainability among others to ensure resilient horticulture industry.

About 150+ exhibitors are expected to participate in HortiFlora Expo 2026 which provides unique opportunity to anyone looking to connect with Africa’s horticulture future.

Exciting opportunities, big partnerships waiting at HortiFlora Expo 2026 in Ethiopia

The Ethiopian Horticulture Producer Exporters Association – EHPEA has actively been engaged with HPP Worldwide towards the success of the HortiFlora Expo 2026, establishing a vital venue to connect horticulture supply chain actors across the globe.

Scheduled to take place from 24-26 March at Addis International Convention Center in Addis Ababa, the capital city of the second largest flower exporting country in Africa, the 10th edition of HortiFlora Expo has already registered over 100 exhibitors.

With diverse agro-climatic conditions and proximity to important international markets in Europe, Middle East and Asia coupled with government incentives of duty-free machinery importation and tax holiday as well as with Ethiopian Airlines’ extensive perishable cargo services and established cold-chain facilities at the country’s major international airports, Ethiopia produces and exports high-value horticulture products with an annual revenue of hundreds of millions of U.S. dollars. Run with socially and environmentally responsible operation, the industry has provided job opportunities for hundreds of thousands of citizens while fostering knowledge and technology transfer that are highly significant to the country’s agricultural development.

The HortiFlora Expo 2026 comes amid Ethiopia’s continuing gains in the industry, bringing together producers, exporters, buyers, investors, technology providers, and policy makers from around the world, to dwell upon innovation, sustainability, logistics, finance, global market trends towards real business and investment opportunities.

The Expo features B2B, B2C and B2G matchmaking sessions, and high-level forums, thereby playing indispensable role in expediting direct sales and partnerships by providing enormous access to international exposures.

The panel discussions of the sideline events will specifically cover crucial topics, such as food safety and consumer trends, circular solutions, sustainable finance, AI and sustainability, market trends in fruits and vegetables, essence of horti-park, sea freight, and gender and sustainability.

With 150+ exhibitors expected, HortiFlora Expo 2026 is an important event for anyone looking to connect with Africa’s horticulture future.

Ethiopian Airlines shipping Valentine’s flowers from Ethiopia to international markets

In the lead up to February 14th, Ethiopian Airlines is shipping Valentine’s flowers from the country to different international market destinations.

As the major player in horticulture value chain which requires smart and efficient agro-logistics set up, the Ethiopian Airlines is actively collaborating with the Ethiopian Horticulture Producer Exporters Association – EHPEA and flower farms in exporting thousands of tons of flowers for the annual Valentine’s season.

The Airline is heavily engaged every year with increased freighter flights in transporting Ethiopia’s premium flowers for Valentine’s Day uplifting primarily from Addis Ababa and Bahir Dar to international destinations of Europe, U.S.A, UK, Middle East, Asia and African markets.

Flower accounted 80% of Ethiopia’s horticulture export revenue of 564.89 millions U.S. dollars in the previous fiscal year (2024/25). Ethiopian Airlines shipped approximately 4200 tons of Valentine’s flowers in 2025.

EHPEA Executive Director Tewodros Zewdie commends the Ethiopian Airlines for its indispensable role in the export of Ethiopia’s high-value horticulture with quality service reinforced by high-tech cold chain facilities, cargo freighters and staff of high standard professionalism. “All management and staff of Ethiopian cargo are known for being epitome of professionalism,” he underscores.

Stating that it is an exemplary partnership wherein Ethiopian Airlines demonstrates unwavering solidarity to the industry, the Executive Director says, “It can be dubbed as a symbiotic relationship between Ethiopian Airlines Group and the horticulture export industry that expedited the development of the industry from Grass to Grace.”

As part of the on-going efforts to strengthening partnership between the Ethiopian Airlines and the horticulture industry, EHPEA has recently facilitated site visits for a team from the Cargo Service to some farms in Bishoftu town. `

The visit helps in showcasing sustainable high-tech farming practices, advanced packaging and on-site cold storage systems, while fostering exchanges, partnerships, and a shared commitment to supporting Ethiopia’s growing horticulture export sector.

Such tours allow ET Cargo Service staff to have first-hand insights into the peculiar characteristics of the industry and the meticulous farming and post-harvest activities carried out by ensuring flawless operations for high quality export, says EHPEA Executive Director, adding, “Visit programs help to co-innovate joint interventions and solutions to create a win-win scenario for the airline and the industry.”

The tours embrace the high-tech driven JoyTech and Yasin Legesse Farms

JoyTech Chief Operating Officer Bisrat Haileselassie and Yasin Legesse Farm Manager Atire Zewdie hail the field visits by Ethiopia cargo staff as it helps in showcasing farms’ meticulous and arduous operation on crop production, post-harvest handling, including advanced packaging and high-tech cold storage facilities.

It also allows face-to-face interaction with Cargo staff to communicate the Farm’s on-site workload and needs, particularly issues related to space for shipment, while fostering collaboration and long-term mutual benefits as it enables joint interventions of addressing issues related to logistics, maintaining product quality and export efficiency, according to the representatives of the Farms.

Such direct engagement and communication between EHPEA members and the Airlines is crucial for managing the tight, time-sensitive nature of perishable cargo, thereby enhancing supply chain efficiency, reducing costs, and ensuring high-quality product export, says Bethlehem Abel, Global Cargo Sales and Services Director at Ethiopian Airlines.

ሆርቲፍሎራ ኤክስፖ 2026 (HortiFlora Expo 2026) በርካታ የውጪ ተሳታፊዎችን እየሳበ ይገኛል

ተጨባጭ ማኅበራዊና ኢኮኖሚያዊ አስተዋጽኦ በማድረግ እድገቱን በማስቀጠል ላይ የሚገኘውን የሀገራችንን ሆርቲካልቸር ዘርፍ በመመልከት የተለያዩ ዓለምአቀፍ የዘርፉ ተዋንያን በአዲስ አበባ በሚካሄደው በሆርቲፍሎራ ኤክስፖ 2026 (HortiFlora Expo 2026) ላይ ለመሳተፍ ፍላጎታቸውን በመግለጽ ላይ ይገኛሉ፡፡

“መጪው ጊዜ የሆርቲካልቸር ነው፡፡” በሚል መሪ ቃል ለ10ኛ ጊዜ በኢትዮጵያ የአበባ፣ አትክልትና ፍራፍሬ አምራችና ላኪዎች ማኅበር በአዲስ ዓለምአቀፍ ኮንቬንሽን ሴንተር ከመጋቢት 15 እስከ 17 ቀን 2018 ዓ.ም. በሚካሄደው የግብርናው ንዑስ ዘርፍ ልዩ የንግድ ትርዒት ላይ ለመሳተፍ እስከ አሁን ድረስ ከ100 በላይ የኤግዚቢሽን አቅራቢዎች ተመዝግበዋል፡፡

የውጭ ሀገር የዘርፉ ተዋንያን በሁነቱ ላይ ለመሳተፍ የሚያሳዩት ፍላጎት በሀገራችን ማኅበረሰብንና አካባቢን በሚገባ ታሳቢ በማድረግ፤ በዘላቂ ልማት መርሆች የሚዘወረው የሆርቲካልቸር ዘርፍ ፈጣን እድገት በዓለምአቀፍ ደረጃ እውቅናን እያገኘ መምጣቱን የሚያመላክትና በዘርፉ ስኬታማነትና አዋጭነት ላይ ያላቻውን እምነት የሚያሳይ ነው፡፡

ይህም እውነታ ለበለጠ ውጤት እንዲሁም መጪውን ጊዜ በዘርፉ ስኬት ለማድመቅ ለአበባ አምራችና ላኪዎች ማኅበር እና ለሌሎች የሀገራችን ባለድርሻ አካላት ኃይል የሚሆን ግባት ነው፡፡

ማኅበሩ ከኤችፒፒ ወርልድዋይድ (HPP Worldwide,) ጋር በመተባበር የሚያዘጋጀው ሆርቲፍሎራ ኤክስፖ 2026 ከተለያዩ የዓለማችን ክፍሎች ማለትም ከአፍሪካ፣ አውሮፓ፣ ከመካከለኛው ምስራቅ፣ ከእስያ እና ከሰሜን አሜሪካ የሚመጡ አምራቾችን፣ ላኪዎችን፣ ገዥዎችን፣ ባለሀብቶችን፣ የቴክኖሎጂ አቅራቢዎችን እና ፖሊሲ አውጪዎችን የሚያገናኝ ሁነኛ መድረክ ነው።

ከኤግዚቢሽን ባሻገር፣ ሁነቱ የንግድ ተቋማት እርስ በእርሳቸው እንዲሁም ከሸማቾችና ከመንግሥት ጋር ለሚያርጉት የአንድ ለአንድና የአቻ ለአቻ ውይይቶች አመቺ መድረክ ይፈጥራል፡፡

በተጨማሪም በፈጠራ፣ ዘላቂነት ባለው የልማት ሥራ፣ በሎጂስቲክስ፣ በፋይናንስ እና በዓለምአቀፍ ገበያ አዝማሚያዎች ላይ እንዲሁም በሚገባ አዋጭ የሆኑ የንግድና ኢንቨስትመንት እድሎችን በመፍጠር ዙሪያ ላይ የሚያጠነጥኑ ከፍተኛ ፋይዳ ያላቸው ውይይቶች ይካሄዳሉ።

ከ150 በላይ ኤግዚቢሽን አቅራቢዎች ይሳተፉበታል ተብሎ የሚጠበቀው ሆርቲፍሎራ ኤክስፖ 2026 በአፍሪካ ሆርቲካልቸር እውን እየሆነ ከሚገኘው ደማቅ ስኬት ተቋዳሽ ለመሆን ለሚፈልግ ሁሉ ሊያመልጥ የማይገባው ልዩ አጋጣሚ ነው፡፡

የኤግዚቢሽን አቅራቢዎች ምዝገባ ክፍት ስለሆነ በዚህ ወሳኝ ዝግጀት ላይ ለመሳተፍ ይፍጠኑ!

https://www.hortifloraexpo.com

EHPEA hails success through joint efforts in combating FCM

The Ethiopian Horticulture Producer Exporters Association (EHPEA) member farms in Ziwayi cluster has extolled the collective efforts employed by key stakeholders to the success in combating False Codling Moth (FCM), which was a major threat to Ethiopia’s floriculture production and export performance.

EHPEA has been actively engaged in managing FCM through specialized teams, trainings and protocols and science-based system approach.

An event was held on Thursday to recognize individuals from different institutions, who have played a significant role in achieving milestones in the fight against FCM, a threat to Ethiopia’s floriculture continued success and export growth.

On the occasion, EHPEA Executive Director Tewodros Zewdie highlighted the extensive collaborative efforts undertaken by EHPEA, the Ethiopian Agriculture Authority (EAA), farms, and partners, including among others, Embassy of the Kingdome of the Netherlands (EKN), Trade Mark Africa, Union Fleurs- International Flower Trade Association, the Netherlands Food and Consumer Products Safety Authority (NVWA), CBI and COLEAD.

He also reiterated that respective measures were taken at national, farm and EHPEA levels in the process involving team formation, conducting overseas study tour, awareness raising sessions and massive training as well as designing and implementing protocol and science-based system approach.

Highlighting that best practices from Kenya were successfully adopted and implemented in the country to tackle the problem, the Executive Director commended all stakeholders and partners for their significant contributions in safeguarding the floriculture from such devastating pest.

Handing over certificates to individual professionals who played active role in the process, EAA Deputy Director Wondale Habtamu (PhD) noted that the dedicated efforts and collaboration demonstrated in tackling FCM serve as valuable lesson and a model of best practices for other sectors to emulate when addressing such challenges that threaten development and growth.

He also stated the rigorous journeys made throughout the process by collaborating with key partners and stakeholders towards the success which safeguards the sector and keeps the smooth production and export of Ethiopia’s horticulture products.

Reminding the need to say vigilant, the Deputy Director emphasized the importance of strengthening such impactful coordinated efforts and fostering dedicated collaboration among partners within the sub-sector and beyond to prevent potential infestations by FCM and other pests.

EHPEA Board Member, Lulit Tadele emphasized that this big achievement represents a national success story, even though various individuals and institutions played a role in the process.

She emphasized that achieving such recognition and even the possibility of export would not have been feasible without the dedicated efforts in combating the issue. She praised all those involved for contributing to the success of the country’s promising sector.

EHPEA Holds Consultative Meeting With Ethiopian Customs Commission

Board Members of EHPEA and members held a constructive consultative meeting with H.E Ato Debele Kabeta, Commissioner and Ato Ezezew Chane, Deputy Commissioner and senior management of Ethiopian Customs Commission(ECC) at the headquarter of ECC.

The deliberations includes, among others, the need for capacity building on the rules and customs procedures for the horticulture export industry operators so as to foster due compliance, building the capacity of customs experts on the peculiar characterstics of the horticulture farms and, valuation issues, expediting release of import containers, franco-valuta, and also fostering issues that can further fuel the transformation of the horticulture industry.

Board members of EHPEA expressed their deep satisfaction on the reforms undertaken by Customs and also called for addressing remaining challenges.

Commissioner Debele on his part expressed the readiness of his office to support the industry in a proactive manner. He further reiterated the readiness of his commission to cater quality service for manufacturers and producers to catalyze the growth and competitiveness of companies operating in Ethiopia. He also called on the companies to build capacity and to comply with customs rules and regulations.

It is agreed to meet every month in a structured manner to proactively address any challenges and also to strategize the further competitiveness of the industry.

Ethiopian Cargo Visits Bishoftu Horticulture Farms

A team from Ethiopian Cargo visited horticulture farms in Bishoftu town to gain first-hand insight into sustainable, high-tech farming practices, as well as advanced packaging and storage systems supporting global exports.

As part of ongoing efforts to strengthen collaboration and expand international market destinations, the team held discussions on the way forward to enhance communication and work more closely together across the value chain.

Accompanied by staff from EHPEA, the three-member Ethiopian Cargo team toured Yasin Legesse and JoyTech Farming sites, where farm managers and staff provided detailed briefings. The discussions covered the wide range of flowers, herbs, and vegetables produced, modern farming techniques, packaging and cold-storage facilities, and the international destinations served by these products.

The visit served as a valuable platform to exchange ideas, strengthen partnerships, and reaffirm a shared commitment to supporting Ethiopia’s growing horticulture export sector.

EHPEA organized a High-Level Cold Chain Training for Floriculture Sector.

Ethiopian Horticulture Producer Exporters Association (EHPEA) in collaboration with Flower Watch, successfully organized an insightful training session focused on the latest developments in cold chain management for the floriculture sector.

The training brought together participants from various flower farms and from Ethiopian airlines, providing a unique platform for knowledge exchange and professional development.

The session covered key topics, including the most recent updates in flower logistics, lessons learned from ongoing cold chain projects in Ethiopia, strategies for cool chain optimization, and innovative approaches to tackling Botrytis fungicide resistance in roses, among other critical subjects.

This initiative reflects EHPEA’s commitment to supporting the Ethiopian floriculture industry by promoting best practices, enhancing operational efficiency, and ensuring global competitiveness.

EHPEA and GAIN Partner to Promote Workplace Nutrition in Horticulture Farms

EHPEA and Global Alliance for Improved Nutrition(GAIN) joined hands to promote workplace nutrition in the horticulture farms. This was disclosed today at Nexus hotel.

Executive Director of EHPEA, Mr.Tewodros Zewdie, stated that work place nutrition has a multifaced benefits to workers and farms as it helps to ensure productivity and profitability in addition to ensuring wellbeing of workers.

He reiterated the readiness of EHPEA to promote workplace nutrition in close partnership with GAIN.

According to him, many horticulture farms are taking exemplary leadership in improving wage, Occupational Health and Safety(OSH) , Sexual and Reproductive Health issues, Corporate Social Responsibility(CSR), work place nutrition and etc…

GAIN interventions in Ethiopia primarily focus on to ensure better diets for children, large-scale food fortification, and reducing postharvest Loss.

EHPEA is serving as Secretary of the National private sector pillar under Ethiopian Food Systems Transformation and Nutrition(EFSTN).

Contact Info

Location : Micky Leyland Avenue on the Road to Atlas Hotel, NB Business Center; 6th floor; Room #603
Phone : +251 11 6636750
P.O.Box: 22241 Code 1000
Email: info@ehpea.org

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