๐—›๐—ฒ๐—ฟ๐—ฏ๐˜‚๐—ฟ๐—ด ๐—ฅ๐—ผ๐˜€๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—™๐—ถ๐—ด๐—ต๐˜ ๐—”๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—™๐—ฎ๐—น๐˜€๐—ฒ ๐—–๐—ผ๐—ฑ๐—น๐—ถ๐—ป๐—ด ๐— ๐—ผ๐˜๐—ต (๐—™๐—–๐— )

Herburg Roses PLC has set an inspiring example in the Ethiopian flower industry by proactively preventing and controlling False Codling Moth (FCM) one of the most dangerous quarantine pests threatening the sector. To date, the farm has never experienced a single interception, making it a role model for other rose farms across the country.

๐Ÿ‘จโ€๐ŸŒพ ๐—ฃ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐— ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ๐˜€ ๐—ฆ๐—ถ๐—ป๐—ฐ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿญ๐Ÿต
Recognizing the risks early, Herburg Rose established a dedicated FCM team merged with its existing scouting team. Since then, the farm has been consistently implementing an integrated strategy that combines biological, chemical, cultural, and physical control methods.

๐Ÿ“š ๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฟ๐—ฎ๐—ถ๐—ป๐—ถ๐—ป๐—ด
With the support of Ethiopian Horticulture Producer Exporters (EHPEA), a training was extended to all staff, from gate security to cold room workers, ensuring everyone understands the economic importance of FCM, its prevention, and the required control measures. This whole-team approach has been critical to the farmโ€™s success.

๐Ÿ”Ž ๐—–๐—ฟ๐—ถ๐˜๐—ถ๐—ฐ๐—ฎ๐—น ๐—–๐—ผ๐—ป๐˜๐—ฟ๐—ผ๐—น ๐—ฃ๐—ผ๐—ถ๐—ป๐˜๐˜€ (๐—–๐—–๐—ฃ๐˜€)
The farm set up four CCPs and strengthened its system through:
โ€ขย Continuous documentation and traceability
โ€ขย Monthly internal audits by cross-departmental teams
โ€ขย Daily communication channels reporting from each production site
โ€ขย Central data analysis and farm-wide updates posted on notice boards to keep everyone alert and accountable.

๐Ÿ“ˆ ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜
This integrated, system-based approach has not only kept Herburg Rose free from FCM interceptions but also created a strong internal culture of awareness, accountability, and quick action.

๐—”๐˜€ ๐˜๐—ต๐—ฒ ๐—™๐—ฎ๐—ฟ๐—บ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐—•๐—ถ๐—ป๐—ถ๐˜†๐—ฎ๐—บ ๐—”๐—บ๐—ต๐—ฎ ๐—ฒ๐˜…๐—ฝ๐—น๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ:
โ€œThere is no single solution to FCM. Success comes from working holistically, with all preventive and control activities happening simultaneously and in an integrated way.โ€

๐ŸŒฟ ๐—Ÿ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—”๐—ต๐—ฒ๐—ฎ๐—ฑ
While proud of this achievement, Herburg Rose acknowledges that vigilance must continue. The goal is not only to remain interception-free but to contribute to making Ethiopia a production-free area for FCM.

๐Ÿ‘ Congratulations to Herburg Rose PLC for their dedication and exemplary leadership in safeguarding Ethiopiaโ€™s horticulture industry!

Herburg Roses Blooms Hope with New School for Special Needs Students!

Batu, Ethiopia โ€“ Herburg Roses is excited to announce the construction of a new elementary school dedicated to serving students with special needs in Batu city.

Building a Brighter Future: The school built with over 12 million birr, set to open its doors in 2017E.C. This initiative reflects Herburg Roses’ deep commitment to the local community.

Empowering Parents, Embracing Inclusion: Prior to construction, the Herburg Roses management team held extensive discussions with the region education authorities to select the students as well as community members and parents of children with special needs. These conversations focused on raising awareness about disabilities and the benefits of inclusive education. The positive response from parents has been instrumental in moving this project forward.

While Herburg Roses is known for exporting millions of beautiful roses each year, the company is dedicated to making a positive social impact. Their 40-hectare production site, located south of Addis Ababa, embodies this commitment.

Herburg Roses prioritizes sustainable practices, evident in their Fairtrade certification. This commitment extends beyond the environment, focusing on the well-being of employees and the community they serve. The new school is a powerful example of their dedication to building a brighter future for all.

Contact Info

Location : Mickey Leland St,ย  on the Road to Atlas Hotel, NB Business Center; 6th floor; Room #603
Phone : +251 11 6636750
P.O.Box:ย 22241 Code 1000
Email: info@ehpea.org

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